CONCEPT | DESIGN | STRATEGY
This guerilla advocacy campaign, developed for Delta Institute, gained instantaneous social media popularity, followed by media coverage and awards. The photo frame, which doubles as a poster and learning tool, utilizes a hashtag that allows users to interact with the campaign in real-time, building and furthering the conversation about one of our greatest resources.
Maybe it was the fact that the photo frame makes for great Instagram posts, or maybe it was because most environmental campaigns don't typically involve flourescent ink and die-cuts. Either way, this campaign has been gaining momentum since it's roll-out date and has evolved into a line of merchandise.
Role: Design Director
Client: Delta Institute
Employer: Redhead Design Studio, 2014
Strong Start | Healthy Start utilizes a combination of my original illustrations and stock photography to create a positive and aspirational campaign. Aimed at new parents and parents-to-be in underserved populations, the campaign materials include posters, social media tools (shareables, cover photos, avatars), and an easy-to-navigate responsive website.
Role: Design Director
Client: Ingham County Health Department
Employer: Redhead Design Studio, 2014
This award-winning campaign uses beautiful imagery from the art world to collect attention and remind us that “beauty aids”—from nail polish to lawn fertilizer—often result in ugly consequences for our environment.
A full suite of print and digital assets (accessible via an online assets page), social media plan, and a single-serving website exists, allowing the campaign url to function as a portal that educates and redirects.
pollutionisntpretty.org/assets
Role: Design Director
Client: Middle Grand River Organization of Watersheds
Employer: Redhead Design Studio
Art Director for complete line of vehicle catalogues—car, truck, crossover, SUV and commercial—for Ford global accounts, including Ford of Canada, Ford Middle East, Ford Caribbean & Central America and Ford Sub-Saharan Africa (model year 2008-2012).
Role: Design
Client: Ford Motor Company
Employer: Latcha + Associates, 2006-2010
Various logos created for freelance clients and clients of former places of employment, from 2008-2015.
Complete line of vehicle catalogues—car, truck and SUV—for Lincoln Motor Company global accounts (including Lincoln of Canada and Lincoln Far Middle East), model year 2009-2012.
Role: Design
Client: Lincoln Motor Company
Employer: Latcha + Associates, 2006-2010
Scrapbooking and paper-crafting collections created for Colorbök’s Heidi Grace line. The full lines, totaling approximately 40 products for each boutique (three boutiques pictured here), are sold at various craft retailers such as Joann Fabrics, Hobby Lobby, and Michael's.
Boutiques include original illustrations and patterns, specialty paper pads, metal and fabric embellishments, two and three-dimensional stickers, vellum products, stationery and albums.
Role: Illustration, Product Development
Client: JoAnn Fabrics, Hobby Lobby, Michaels, Wal-Mart, Target
Employer: Colorbok, 2011
Various invitations for a variety of clientele, 2013-present.
These illustrated collections were used in memory-keeping, scrapbooking and stationery sets in stores such as Michael's, JoAnn Fabrics, Wal-Mart, Target and Hobby Lobby.
Role: Illustration
Client: Various
Employer: Colorbok, 2010–2012
